Do Senior Affiliate Marketers Need to Create Products?

For those of you who would rather listen than read, I have created a video of this article for you.

Here is the link mentioned in the video

While the focus of this site is affiliate marketing, I believe it is important for seniors to create products of their own to be truly successful.

DON’T RUN AWAY!

Really, you should keep reading to find out why this is so important.

Why Senior Affiliate Marketers Need Their Own Product?

One of the challenges of affiliate marketing is making yourself stand out from all the other affiliates out there.

Luckily for you, most affiliates do not bother to create their own bonus forthe product they are promoting.

This is where you can stand out from the crowd!

You have already done your research when you selected the niche and the product(s) you want to promote.  Use that research to come up with a USEFUL bonus or two that people will want to get from you.

I see so many affiliates just throw up a bunch of resell rights products that anyone can get as their bonuses.  Sometimes the bonuses are not even related to the product or niche.

Once your customers see the extra value that you offer, they will be much more likely to listen to your next offer and buy through your link.

What Can You Create for a Bonus?

First, it will be a digital product, something your customers can download.

Second, it should be related to the product or at the least, the niche.

Last, it must be something your customer will find useful.

Make sure you check out the bonuses offered by the vendor of the product.  You don’t want to duplicate them but compliment them.

You should also go through the product yourself and look for where you can enhance it.

Checklists are a great bonus to offer and do not take a lot of work to create.

Workbooks are another great bonus for any product where people are learning a new skill or hobby.

Perhaps you could create videos of you using the product and show your customers how to get the most out of it.

You can see an example of the type of product I offer as bonuses for a product I am promoting as an affiliate here.  Notice that the bonuses compliment the product I am promoting.

How many bonuses is too many?

What is the buyer going to do with 40 bonus products?

If they even bother to download them all, they will probably just sit there on the hard drive, collecting digital dust.

Top affiliates have maybe 2 or 3 very relevant and worthy bonuses that buyers want.  Offering 40 eBooks that you yanked out of a PLR site and which date back to 1999 is not going to help your cause.

So, it’s best to exercise common sense in your marketing and aim to create  products that are worthwhile.

Re-purpose Your Bonuses

Depending on your niche and what you have created for your bonuses, you could group them together and sell them yourself.

Many successful affiliate marketers also create and sell their own products and will offer them as bonuses for other peoples products.

It is not difficult to do and you have done most of the work already.

Not only that, on your review page for the affiliate product, you can give your product a dollar value and even link to your sales page and say something like…  “but DON’T buy from there as you can get it free when you pick up product xyz from the link below.”

So, create products of your own to use as bonuses and watch your affiliate commissions increase.

Do Seniors Really Need Use Outsourcing?

Outsourcing!

That is a term that can send shivers down some marketers’ spines.  There certainly are some horror stories out there about freelancers.

Having said that, there are also some really good people out there that do great work for reasonable prices.  The trick is how to find them.

I have personally had both experiences with freelancers and learned a few things along the way.

I still do most things myself but do use other people for some things.

What is Outsourcing?

For those new to the IM world, outsourcing is the process of delegating some business task to a third party for a fee.

There are many sites that allow you to post your job listing and freelancers will provide you with a quote for the job.

Some Internet Marketers outsource almost all their work, but is this right for you?

Do You Need to Outsource?

Outsourcing costs money.

Many of us seniors are on a fixed income when we start this IM journey and have little disposable income.

If this is the case for you, do NOT outsource.   You will have to learn to do it all yourself.  This is not a bad idea anyway as it is much easier to describe what you want done if you know how to do it.

That’s OK, especially when you are just starting out.

Once you have a steady income from your efforts, you can start thinking about outsourcing.

What Tasks can you Outsource?

Just about anything!

Truly, any task that you can describe in detail that does not require your physical presence can be outsourced.

Graphics, content, website creation, emails, product research… and the list goes on.

You can even hire a virtual assistant!

I have another IM related site that I run and I have a series of articles on Outsourcing there if you would like more information.

Below is a link to the first article in the series.

You Can’t do Everything by Yourself!

Why Seniors Must use Video Marketing

Did you know that YouTube is one of the most popular search engines around today? Many new marketers don’t even realize that it is a search engine. The effectiveness of video marketing will only increase as the popularity of videos continues to increase in the future.

Why are Videos Popular?

Videos are becoming more popular all the time. They require less effort and are more interesting. The unfortunate truth is that many people have the attention span of a gnat. Even with videos, they will jump from one video to another.

It’s worse with text that they need to read.

There are many YouTubers such as 5-Minute Crafts and Jenna Marbles have hundreds of thousands of subscribers to their channel and make good money directly from their videos.

Another way to use videos in your marketing is to create videos that link back to your site or landing page.

12 Tips for Creating Videos

Here are a few pointers for creating videos.

1. Keep them short (about 5 to 10 minutes) and engaging.

2. Know the purpose of the video. Is it a tutorial? A review?

3. Have a call to action at the end of the video. You must explicitly tell them to either subscribe or click on the link in your description.

4. Use a thumbnail that stands out from the rest. You could get one designed for your video. Most people who upload videos do not do this. By doing so, you will stand out.

5. Optimize your YouTube channel. Make it attractive. Put in effort to make the users’ experience more fun.

6. Do not resort to sneaky methods such as buying likes, views, etc. Your entire YouTube account may be closed and all your efforts lost.

7. Optimize your SEO. Know what keywords you are targeting and use them in your title, site descriptions and as the file name. You can pick up this quick guide on YouTube SEO Hacks to help give you a leg up.

8. Upload your video on other video sharing sites such as Vimeo, DailyMotion and Break.

9. Consistency is the key. Keep making compelling videos and pack them with value.  The more videos you have out there, the more traffic you will generate.

10. Do not use direct affiliate links in your YouTube description. All links should point to a web page or landing page that you own.

11. Do share your videos on your blog, site, Facebook page, etc.

12. You may also build backlinks to your video to get them to rank higher on both YouTube and Google

While there is a lot more to video marketing than the tips mentioned above, they are good guidelines to follow. To learn more, do invest in a good video marketing guide or course.

Video marketing is like blogging. It is a must do method of traffic generation. If you neglect it, you will be leaving money on the table. There is no other way around it.

If you’re shy to make videos, you can outsource it.

There is software out there that can help you make great videos without having to appear on camera.

Try making one. Then do another. Keep at it and you will be happily making videos and generating massive traffic to your web properties.

7 Tips for List Building Beginners

No matter your age and regardless of your niche or business model, if you are to be successful at online marketing, you must focus on list building.

Direct Marketing Association research shows that a smart email marketing plan delivers $43 for every $1 spent. To take advantage of this powerful marketing tool, list building beginners should practice the following 7 top tips.

1 – Make Your Opt-In Freebie Valuable, and Worth Paying For

In return for an email list, you are going to be giving away something. Make sure that your opt-in bribe is something that people would happily pay for, then give it away for free. This will raise your conversions, improve your level of integrity in the eyes of your subscribers, and make your list members anxious to open every email you send.

2 – Use a Reliable Email Autoresponder Service

AWeber, GetResponse and MailChimp are well-known and respected email autoresponder services. Stick with one of those 3 (or another experienced and popular provider) to make the process as comfortable for you and your subscribers as possible.

3 – Remove All Distractions From Your Squeeze Page

Your landing page, also called a squeeze page, needs to provide traffic with just one of 2 choices – opt into your email list or leave. You need to remove any side columns, headers, footers and everything else on the page. Your capture page needs to have nothing more than your opt-in form and text.

4 – Just Ask For an Email Address

Remove all of the fields in your opt-in box requirements except the email address. This has been proven time and again to increase conversions. The more hoops you ask a potential subscriber to jump through to claim your opt-in bribe, the greater the chance that person will leave without joining your list.

5 – Attract the Right Subscribers

Successful list builders have a laser targeted focus, not a broad one. You are not trying to get everyone on the Internet onto your list. What you are looking for are those people in a very specific niche market that have some problem that you can solve.

For example, your email marketing efforts will be much easier and more successful if you target single mom’s over 40 trying to start a profitable online business for the first time, rather than targeting anyone that wants to build an Internet business.

6 – Start Now

List building may intimidate you. Learning how to use your autoresponder service may seem difficult at first. You may be putting off creating an opt-in freebie to exchange for email addresses. Many seasoned and wealthy Internet marketers say the number one mistake they made with their online business was not building a list right away. Start today, not tomorrow, and your list building efforts will be rewarded much more quickly.

7 – Don’t Start Selling Right Away

I know you want to start making money from your list. However, your first 2 or 3 emails should all be quality content only, no sales pitches. Follow-up your opt-in bribe with a “Thank You” email that surprises your subscribers with another high-quality and free piece of content. Follow that email up with at least 1 or 2 more problem-solving, solution producing emails. Only then should you start thinking about trying to make a sales pitch.

Seniors, Do You Have a Marketer’s Mindset?

Before you get started as a senior affiliate marketer, you have check your mindset to see if you have what it takes.  It’s not enough to say you want to make money or be your own boss.

You don’t have to be a workaholic or be willing to engage in questionable marketing tactics. You just need to have a few characteristics that are common to most successful Internet marketers.

Commitment

Being an online marketer requires deep commitment.  You’re building a business here and it takes time, effort, and tweaking to make it work.

If you are looking for a quick one-click solution for next to no investment then you need to look somewhere else.

Perseverance and a positive attitude can make or break an entrepreneur. Every marketer has down times. Something will go wrong somewhere. Perhaps a freelancer who didn’t deliver on time  JV partnership fell through. If you panic and shut down, you’ll get nowhere.

Planning

Successful internet marketers don’t fly by the seat of their pants.  They make schedules and plans for their day, week, month, year, and even further down the road.

If they have their own products, they plan every step of a launch before the product development even begins.  The more meticulous you are with your plans, the fewer things there are that might go wrong.

Niche Authority

Become an authority in your niche.  Even if you’re worried, anxious, or unsure of yourself, exude confidence.

Successful marketer keep learning and passing on what they have learned.  Stay tuned to the latest solutions and practices in your niche so that you continue to be an authority.

If you aren’t sure how to develop a blueprint for your success, don’t know how to set and achieve goals, or have a mindset that’s not in sync with that of success, then work on those things before you set off on this journey.

If you are mentally prepared for the ups and downs along the way, your journey will be faster and smoother than just winging it and hoping for the best.